It has been awhile since we outlined the Topics for the 2020 Award. No doubt most of you are well underway with your essays and looking at how you can make your work unique and notable.
One of the main things to remember is to keep your writing ‘on-track’ and within a reasonably narrow focus. It is fine to bring in wider concepts or comments but don’t let them divert you from your direction.
A number of draft essays have come in for assistance, we are happy to take many more. With 5-weeks left till the closing date (Feb 28th) plenty of time to give you some momentum. No matter whether you are at first outline or final draft we are ready to provide advice.
We are hoping a large number of those registered will make submissions and take advantage of the career exposure that we can deliver.
Ask for assistance, give yourself the best chance!
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Joe Berry Award 2020 – Topic 5 poses the question of whether the reality of sustainability and environment has been corrupted by companies who seek to monetize global warming.
It is a topic which may be divisive depending on your own outlook on climate but it is important that you keep the focus on what is happening from an industry perspective. A little less of the big-picture and more of a focus within.
The topic seeks to find relationship between the two sides of the industry and to find ways that cooperation can provide much stronger results. There are many documented reports on innovation by individual companies, (E.g. Coca Cola using recycled plastic for bottles), but still few that have genuine partnership. This is an area where you could start your writing by explaining examples where cooperation has been used (can be used) and where this can be expanded.
Sustainability is well and truly part of most companies strategy and will continue to be a mainstream conversation. Potentially sustainability will become a bigger part of trading terms and this will produce both consternation and necessary cooperation for long-term success. Sustainability may be too costly for some players and become part of the rationalization of the industry. It could also be a new pathway to a trading relationship when one of the parties provides innovation that helps them both.
As for the monetizing, there will be some cloudiness on this issue where governments and non-industry players have great influence. Look for the ways that monetizing will hinder sustainability and make a forecast on what needs to be done.
As always, we are happy to give advice and to help you get started. Email enquiries@joeberryaward.com.au for more information
Written by Keith Quigg, Director of the Joe Berry Award
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