The Australian fashion scene is experiencing a digital renaissance, spearheaded by online retailers like White Fox Boutique, Meshki, Bubblgum, Princess Polly, and That’s So Fetch. These brands are not just reshaping fashion retail in Australia but are also making significant inroads on the global stage. White Fox Boutique: Launched from a garage in 2013, White...
Category: Retail
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The Unseen Giants: How Micro-Influencers Are Redefining Digital Marketing
In the grand tapestry of digital marketing, a new thread is weaving its way through the fabric – the rise of micro-influencers. These are not your typical celebrities or high-profile influencers. They are everyday individuals, yet they hold a power that is reshaping the marketing landscape. With their niche audiences in realms like fitness, beauty,...
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The Art of Personalisation in Email Marketing: A Nod to Authenticity
In a world cluttered with impersonal digital noise, the art of personalization in email marketing emerges as a beacon of authenticity. Imagine stepping into the shoes of your customer – what would catch your eye? A generic sales pitch, or a message that speaks to you, and understands you? This is where the modern Don...
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Whitefox Boutique: A Fashion Phenomenon Amidst Controversy and Triumph
In the ever-evolving landscape of Australian fashion retail, Whitefox Boutique has emerged as a story of intrigue, ambition, and remarkable success. From its humble beginnings to becoming a major player in the global fashion scene, Whitefox Boutique’s journey is a blend of strategic brilliance and controversial moments. This article delves into the highs and lows...
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2024 Top Online Retailers for Women’s Fashion
Top Online Retailers for Women’s Fashion In the ever-evolving world of online fashion, where style meets convenience, numerous retailers stand out for their unique offerings and trend-setting styles. From contemporary classics to bold statement pieces, these online destinations cater to a wide array of tastes and preferences. Whether you’re looking for the perfect pair of...
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Lorna Jane slapped with $5-M fine for ‘exploitative’ and ‘predatory’ advertising over COVID-19 claims
Lorna Jane has been fined $5 million and labelled “predatory and exploitative” by the Federal Court after the popular activewear brand falsely claimed its clothes could eliminate COVID-19 and stop it spreading. During the deadly virus outbreak, the company claimed its anti-virus activewear had been sprayed with a substance called “LJ Shield”, which protected people...
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BIG W prepares for first late-night Thursday shopping since pandemic begun
Retailer BIG W is showing one of the first signs of a retail resurgence post pandemic as it prepares to offer late-night Thursday trading for the first time in more than six weeks. From today, BIG W outlets around the country will remain open until 9pm on Thursdays as dwindling case numbers and public health...
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Joe Berry Award 2020 Hitting Retailers
It has been awhile since we outlined the Topics for the 2020 Award. No doubt most of you are well underway with your essays and looking at how you can make your work unique and notable. One of the main things to remember is to keep your writing ‘on-track’ and within a reasonably narrow focus....