Panasonic pulls out of Australian television market
Japanese technology giant Panasonic will no longer sell televisions in Australia citing current market conditions as the cause.
Panasonic Australia informed its retail partners yesterday of its decision to withdraw so it can focus on “other established and emerging areas of the business”.
“Our current range of high-quality television models will continue to be sold via retailers in Australia while stocks last,” the company said in a statement.
“Panasonic Australia will also continue to provide customer service to all owners of its television products. We will always put our customers first and provide the highest level of support.”
(Panasonic Australia)
The company said the decision will not affect any other products in its Home AV range or any other categories, which remain available in Australia in 2020 and beyond.
“We’re excited by what’s in store this year across our broad portfolio of consumer electronics and appliance categories – including our popular audio, video and LUMIX imaging products, our growing range of personal care and kitchen appliances, and our award winning air conditioning range, as well as our recently re-launched Technics premium audio brand.”
Panasonic has operated in consumer electronics for more than 100 years.

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