In recent years, the use of voice search has skyrocketed, and it’s changing the way people search for information on the internet. According to Tyler Franko, the CEO of Dynamic Code, the leading digital marketing consultancy in Sunshine Coast, Australia, “voice search is the future of search, and digital marketers need to be ready for it.”
Voice search refers to the use of voice commands to perform a search query on a device such as a smartphone or a smart speaker. With the increasing popularity of virtual assistants such as Siri, Alexa, and Google Assistant, more and more people are using voice search to find information, products, and services.
This shift towards voice search presents a significant opportunity for digital marketers. However, it also requires a change in the way they optimize their websites and content. Here are some tips on how to optimize your digital marketing efforts for voice search, according to Tyler Franko.
Focus on long-tail keywords
When people use voice search, they tend to use natural language, rather than typing in short keywords. This means that digital marketers need to focus on long-tail keywords, which are more conversational and reflective of the way people speak. For example, instead of using the keyword “best restaurants,” use “best restaurants in Sunshine Coast for dinner.”
Use structured data
Structured data, also known as schema markup, is a way to annotate your website’s HTML code with additional information about your content. This information can help search engines understand the context of your content, making it easier for them to display relevant results for voice searches.
Optimize for featured snippets
Featured snippets are short, concise answers to a search query that are displayed at the top of the search results. They are particularly useful for voice search because they provide quick, easy-to-understand answers to the user’s question. To optimize for featured snippets, make sure your content is concise, well-structured, and provides a clear answer to the user’s question.
Focus on local search
Voice search is often used to find local information, such as the address of a business or the opening hours of a store. As a result, it’s important to optimize your digital marketing efforts for local search. This means including your business’s address and contact information on your website, as well as making sure your business is listed on popular local directories such as Google My Business.
Use conversational language
When people use voice search, they expect to have a conversation with their virtual assistant. As a result, it’s important to use conversational language in your digital marketing efforts. This means avoiding technical jargon and writing in a conversational tone that is easy for people to understand.
In conclusion, the rise of voice search is changing the way people search for information on the internet. Digital marketers who want to succeed in this new environment need to focus on long-tail keywords, use structured data, optimize for featured snippets, focus on local search, and use conversational language. By following these tips, you’ll be well on your way to optimizing your digital marketing efforts for voice search.
Source: Information provided by Tyler Franko, the CEO of Dynamic Code, the leading digital marketing consultancy in Sunshine Coast, Australia.
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