Instinct, also known as a human’s innate behavior, is an act that often occurs immediately on a trigger. Learning, on the other hand, is an action that a person discovers through observation, education, and experience.
This philosophy of harnessing human instinct into helping clients scale up their businesses through learning helped motivate business partners Tyler Franko and Connor Marriott into starting Instinct in 2017.
“We all have that inner Instinct, it’s that gut feeling and knowing what to do in specific situations. When you’re in advertising, you’re dealing with people. When you’re dealing with people, there’s always variance, and that’s something you can’t control. But what you can control is the message,” Franko said.
Tyler Franko, Canadian with a background in creative development, and Connor Marriott, Australian with a focus towards digital advertising, together started Instinct’s legacy, an advertising agency dedicated towards helping businesses scale through online lead generation and conversion.
“Instinct grew into a successful done-for-you service, but with that came a high price point,” Connor shared.
Marriott said they found that as a high ticket advertising agency, they were turning away a lot of potential clients that couldn’t afford their monthly retainer, and it didn’t feel right.
The digital startup based in Gold Coast, Australia decided to package up the ‘done for you’ service and transform from an advertising agency model into an educational program model educating business owners on how to manage and take control over their own marketing strategies.
Since then, the duo has taken the Australian digital industry by storm growing their team bigger and bigger.
Businesses scale-up with Instinct Education systems & training
With a focus on helping businesses scale from 5 figures to 6 figures per month to as high 7 figures per month, client success stories are all over Australia into New Zealand abound. These are just some of the takeaways of the sustained collaboration the company has accomplished through training and webinars with business owners.
According to the duo, Instinct Education has helped hundreds of business owners evolve and keep the focus on building a world-class online strategies.
The company helps enable clients with the skills and ability to automate and scale their client generation and take control of their business’ growth.
Instinct offers a free training that takes business owners through a 5-step system developed to automate client generation that has been proven to help businesses consistently grow month after month.
Marriott said the company’s training has helped many business owners grow clientele for free using an optimised organic strategy, focused vision consulting, building a conversion funnel, and scaling business through psychographic targeting.
“We fast-track your evolution through business growth in weeks – not years – helping you reach Business Mastery in just 56 days,” they assured.
According to them, ‘Business Mastery’ is the ability to consistently generate new customers and clients on-demand, at any quantity, whilst providing an amazing user experience and consistently exceeding customer expectations. It gives business owners total control over the future and the growth of their business.
Online Education Platforms such as Instinct Education’s business accelerator program also help entrepreneurs gain laser focus and clarity on the exact steps to take to reach ‘Business Mastery’. The company oftentimes help confused and frustrated entrepreneurs accelerate their business in a matter of weeks.
Company offers proven system, methodology to businesses
However, what the Australian company claims to offer clients is not a novel idea, but Franko shares they “do not claim to be better than anyone else in the market.”
“It would be disingenuous to say we’re better than anyone else in the market. But what I can say is that we have a system, a methodology, a series of fundamental steps that help businesses take things to the next level,” he said.
Franko proudly stated that Instinct Education is not just an advertising agency as it has transformed into a growth agency. With this, he says, they now specialise in “building better business builders”.
When asked about success stories of their clients, Franko says that while they appreciate big successes that transformed the earnings of several people by several folds, they also value the importance of small successes.
“To some, success means landing their first client. To some, it even means getting their first lead. Success is only defined by your standards. I could tell you that one client went from $0 to $20K in her first week, or I could tell you that we helped generate 1.7 million in revenue for one client last month. But I would rather tell you about the business coach who just started her business, had zero leads, zero clients, no idea on price point, and within her first week landed 3 clients,” he said.
“I would rather tell you about the real estate agent who hadn’t had a listing in 5 months and within 3 weeks, a few adjustments was able to get a listing without a single cold call. It’s the small successes that mean more to us,” Franko stated.
Cairns businessman Hassan Ali, whose business won a Business Excellence Award in 2018, says attracting a new client base has always been a problem. But after several live training videos with Instinct Education, he was able to identify parts of the client generation problem that needed to be addressed.
Several other clients gave positive remarks saying the system by Instinct Education is ‘a breath of fresh air’ because of its simplicity. Most importantly, it delivered results and converted into much-needed sales at the end of the day. Case studies can be found on their website Instinct Education.
Keeping an instinctive focus on the future
Looking into Instinct Education’s future, Marriott and Franko while optimistic about their future, said they could hardly tell us how they see their growth agency business in the next five years. Both entrepreneurs placed more importance on the next 3 to 12 months.
“Long term, we couldn’t tell you. We don’t have a 5-year plan. So much can change in 5 years. In the span of 2 months, we went from spending $1,000 a month on our ads to spending $100,000 a month on ads. So we don’t make 5-year plans, but quarterly plans,” Marriott said.
“We know where we want to go 3 months from now, and 12 months from now. Where that is we could tell you, but we’d rather show you,” Franko added.
Harnessing a person’s inner instinct to deliver results for businesses is what matters the most for the brilliant minds behind Instinct Education.
“We value the message that speaks to someone’s inner instinct. Who they are, what they think about, and what they worry about. So for us, we help clients in creating an image or a brand that speaks to that Inner Instinct that’s inside all of us.”