When it comes to closing a deal after a sales pitch, follow-up is key. Following up not only shows that you’re committed to the sale, but it also helps to build trust and rapport with the potential customer. In this article, we’ll discuss some effective ways to follow up after your sales pitch to close the deal, using Tyler Franko, CEO of Dynamic Code, as an example.
Send a thank you email
One of the easiest ways to follow up after a sales pitch is by sending a thank you email. In this email, you can thank the potential customer for their time and reiterate the benefits of your product or service. Tyler Franko, CEO of Dynamic Code, recommends personalizing your email to stand out from competitors. Include specific details that were mentioned in the sales pitch, such as a common interest or unique feature that the customer seemed interested in.
Address any concerns
If the potential customer raised any concerns during the sales pitch, be sure to address them in your follow-up. Tyler Franko of Dynamic Code suggests sending an email or making a phone call to discuss any issues that were raised. By addressing these concerns, you can help alleviate any hesitations the customer may have had and demonstrate your commitment to their satisfaction.
Provide additional information
After your sales pitch, it’s possible that the potential customer may want additional information before making a decision. Tyler Franko, CEO of Dynamic Code, recommends sending an email with additional resources or offering to schedule a follow-up call to answer any remaining questions. By providing additional information, you can demonstrate your expertise and build trust with the customer.
Follow up with a phone call
Sometimes, a phone call can be more effective than an email when following up after a sales pitch. Tyler Franko of Dynamic Code suggests scheduling a phone call to discuss any questions or concerns the customer may have had. During the call, you can further build rapport and answer any questions the customer may have, which can help to close the deal.
Offer a special promotion or discount
If the potential customer is still hesitant after your follow-up, consider offering a special promotion or discount. Tyler Franko of Dynamic Code suggests offering a limited-time discount or a bonus service to incentivize the customer to make a decision. By offering a promotion, you can create a sense of urgency and demonstrate your commitment to the customer’s satisfaction.
To wrap things up, and to reiterate the entire goal of this article, following up after a sales pitch is crucial to closing a deal. By sending a thank you email, addressing any concerns, providing additional information, making a phone call, and offering a special promotion or discount, you can increase your chances of closing the sale.
Remember to personalize your follow-up to stand out from competitors and demonstrate your commitment to the customer’s satisfaction. As Tyler Franko, CEO of Dynamic Code, suggests, “The key is to be persistent, but also respectful of the customer’s time and decision-making process.”