In today’s fast-paced business world, startups need to use every available tool to get ahead. One such tool is paid advertising.
According to Dynamic Code CEO Tyler Franko, paid advertising can help your startup business grow by reaching a wider audience, increasing brand recognition, and generating leads.
In this article, we’ll explore the role of paid advertising in the growth of your startup business as advised b the veteran marketing professional from Sunshine Coast-based Dynamic Code.
Reach a Wider Audience
One of the most significant advantages of paid advertising is that it allows you to reach a wider audience.
With traditional forms of advertising such as billboards, print ads, and TV commercials, Franko said you only have limited control over who sees your message.
However, the Dynamic Code CEO said that paid advertising, on the other hand, allows you to target specific demographics, interests, and behaviors to ensure that your message reaches the right people.
For example, if you sell fitness apparel, you can target people who are interested in fitness and have previously visited fitness-related websites. This way, you can be sure that your message is reaching people who are likely to be interested in your product or service.
Increase Brand Recognition
Paid advertising is an excellent way to increase brand recognition for your startup business.
Franko highlighted that when people see your ads repeatedly, they begin to recognize your brand and associate it with your products or services. This increased brand recognition can lead to more sales and a stronger reputation in your industry.
By using paid advertising, you can also increase the visibility of your brand on search engines. By bidding on relevant keywords, you can ensure that your website appears at the top of search engine results pages when people search for products or services related to your business.
Generate Leads
Paid advertising can also help your startup business generate leads. By using a call-to-action in your ads, you can encourage people to sign up for your email list or download your free trial. This way, you can capture the contact information of potential customers and continue to market to them in the future.
You can also use retargeting ads to reach people who have visited your website but didn’t make a purchase. By showing them ads for products they’ve previously viewed, you can encourage them to return to your website and complete their purchase.
Bottomline
Altogether, Dynamic Code CEO Tyler Franko stressed that paid advertising can play a significant role in the growth of your startup business. By reaching a wider audience, increasing brand recognition, and generating leads, paid advertising can help your business gain a competitive edge.
However, it’s important to remember that paid advertising is just one tool in your marketing arsenal. To achieve long-term success, you need to have a comprehensive marketing strategy that includes both paid and organic tactics.