A lead magnet is a valuable piece of content that you offer to your target audience in exchange for their contact information, such as their email address. It’s a powerful tool for lead generation that can help you build your email list, establish your authority, and ultimately convert leads into customers. However, not all lead...
Author: AusWeekly (Aus Weekly)
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Lead Scoring: Identifying and Prioritizing Your Best Prospects
Lead generation is a critical part of any business strategy. But generating leads is only the first step. Once you’ve attracted potential customers, you need to determine which of them are most likely to convert into paying customers. That’s where lead scoring comes in. Lead scoring is the process of evaluating leads to determine their...
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8 Content Marketing Tips for Small Business Owners, Dynamic Code CEO Explains
As a billionaire and Microsoft founder, Bill Gates has always emphasized in some of his pep talks that, “Content is King.” But having content is one’s website is just the first step as it needs continued focus and persistence, and that’s where Content Marketing becomes valuable to very business owner. Content marketing is a powerful...
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Higher cancer rates found in military pilots, ground crews
A Pentagon study has found high rates of cancer among military pilots and for the first time has shown that ground crews who fuel, maintain and launch those aircraft are also getting sick. The data had long been sought by retired military aviators who have raised alarms for years about the number of air and...
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Expert Advice: 5 Growth Hacks for Small Businesses to Scale Up Quickly
As a small business owner, scaling up quickly can be a daunting task. Fortunately, there are a few growth hacks that can help you achieve this goal without breaking the bank. Here are five strategies that can help you scale up your small business in no time. Leverage the Power of Social Media: Social media...
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From Philosophy to Tech: How Alex Karp is Using Data to Change the World
Alex Karp is a man with an unconventional background for a tech CEO. Born in Philadelphia in 1967, Karp studied philosophy at Haverford College before earning a law degree from Stanford University. He then spent several years working as a lawyer before turning his attention to the world of technology. In 2003, Karp co-founded Palantir...
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Taylor Swift kicks off Eras Tour at US Super Bowl stadium
Taylor Swift opened her U.S. concert series with a three-hour tour of her career. Swift kicked off the first concert of the 52-date Eras Tour with a six-song set from her album “Lover” on Friday night at State Farm Stadium in Glendale, Arizona, where the Super Bowl was played a month ago. “I don’t know...
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Harry Perryman ruled out of round 2 amid Giants injury battle
GWS coach Adam Kingsley says important midfielder Harry Perryman will miss at least one week with a hamstring injury, joining two concussed stars on the sidelines. Perryman was substituted early in the first quarter of the Giants’ stirring win over Adelaide, with the 24-year-old forced to look on alongside important duo Josh Kelly and Lachie...
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Labor gov’t refuse to put a figure on how much extra Aussies should be paid
The Albanese government supports another wage rise for low-income Australians – but is reluctant to put a figure as to how much extra they should be paid. In stark contrast to last year when Prime Minister Anthony Albanese regularly held up a one dollar coin to represent the “modest” hourly wage rise he said workers...
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From Philosophy to Tech: How Alex Karp is Using Data to Change the World
Alex Karp is a man with an unconventional background for a tech CEO. Born in Philadelphia in 1967, Karp studied philosophy at Haverford College before earning a law degree from Stanford University. He then spent several years working as a lawyer before turning his attention to the world of technology. In 2003, Karp co-founded Palantir...